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Necklaces in vogue

Necklace has traditionally been considered a preserve of women. Why is this so? Necklace is usually made of diamonds, pearls, gold, silver or other precious materials and these are materials women have passion for.

Importance of necklace has always subsided in its ability to add to a woman’s natural beauty. Recent events in the fashion world lend itself to an increase in taste of men for jewelry and these can’t go without some element of precious metal to adorn themselves.

A glance at the past reveals that it was the jewelry that had been radiating with inner beauty for adorning the neck, forehead, ears, hands, waists and feet of both sexes. The question then is which of the sexes is great with jewelry, and particularly necklace?

What it looked, even in the past.

We will discuss the issue with spectacles of both sexes and do a comparative view with necklace as the primary jewelry item, to advancing their market potential in the trade, and make a case for women as being great with jewelry.

Women and jewelry

Women are passionate about jewelry as it represents a symbol of femininity and even social status. For instance necklaces have always made women feel beautiful and confident.

Some working women prefer to give attention to the style and not much precious metal, but jewelry embroiled in ceramics, cheap stones, wood and clay, which are gaining popularity.

Women today are conscious about their style and this rise of consciousness has been noticed irrespective of geographical location. The obvious thing that seem to be occurring is that jewelry designers are curving their creativity in beautifying their patrons.

Sometimes it is said that a woman is inseparable from jewelry. There is hardly any woman who can deny the attraction of a glittering necklace.

Excellent pieces of fashion jewelry from a known brand can fulfill her desire and bring relief of satisfaction. A study on jewelry purchases by the market research firm Mintel, conducted in 2012, showed that more than half of the 2000 women who took part bought jewelry simply to treat themselves.

Cost to some, not a factor

“A lot of working women come to see us in order to choose a piece of jewelry when they get bonuses” said Marie-Helene de Taillac, a French designer based in Paris and Jaipur, India, whose jewelry is highly priced.

Strikingly, these women find their purchase worthy of the fruit of their labor for which they have earned bonuses. Indeed, their love for jewelry is evident in the fact that, among many things women could be naughty about when demanding from a man, they are not waiting for a man to buy them jewelry.

They are buying what they like, when they want. This is a clear case of how great they are with jewelry and it means to them.

Ms Tomoko Takami, a translator, writer and editor, who is now 42 bought her first piece of jewelry when she was 19, on a trip to Paris from her home in Japan. “I bought a Christian Doir 18-karat gold necklace because I wanted to have something as a memory of my first adventure.

I worked very hard during my first year in college and paid all the trip expenses myself. I felt I deserved something shinny and grown up.

” Ms Takami’s tale is increasingly typical. According to Forbes.com, women now control $20 trillion in annual consumer spending globally and are transforming the marketplace and that includes jewelry and in particular necklace.

A woman who buys jewelry for herself is ‘definitely a trend,’ even in the rarefied world of Graff Diamonds, whose head of the U.S. operations once in response to an interviewer said, “we are seeing more and more women achieving careers on their own, and can afford to buy their own jewelry. I would say about 25% of our customers are women buying for themselves.”

Can Same Be Said Of Men?

Notions about jewelry being effeminate still prevail among many in Europe and the United States. There is really nothing inherently New about men donning jewels to stand out in a crowd.

From the gold chains that adorned ancient Sumerian rulers in Mesopotamia to the elaborate diamond necklaces beloved by India’s maharajas, jewelry was a man’s game from the very beginning – and the more powerful the man, the more sumptuous his ensemble.

In today’s fashion world, it’s become much more acceptable for an average man to use beauty products, wear jewelry and spend money on their appearance.

As far as jewelry goes, for men, simple is better. As Askmen.com notes, the ‘less is more’ adage applies to jewelry above all else.

Society’s attitude

Society’s attitude towards men wearing jewelry has changed drastically. For the past many years, jewelry has been a traditionally female domain.

Now, more and more men are escaping the bounds of cufflinks and watched to dabble in bracelets, necklaces and other previously thought ‘feminine’ things.

Skull rings (at unimaginable prices) have given designers such as Theo Fennell quite a name among some circles, while on a more imaginable level, chain-stores are now home to beaded bracelets, comfortably sitting in the men’s section.

Sales of men’s accessories have grown 9% to $13.6 billion in the 12 months ending May 2014, capping a 2-year period that saw the category grow 13% over all, according to the market research company NPD Group.

The fashion industry is capitalizing on men’s accessories with a frenzy of expansion. In July 2014, the fashion publisher WWD reported that the designer Michael Kors had appointed a new global men’s wear president, charged with building a $1billion men’s brand.

Men are Image-Conscious

Men, in general, have become more image-conscious; it’s okay for them to follow fashion, groom themselves, look after their bodies, and watch what they eat.

Even the vogue for tattooing and piercing has become so mainstream that its unsurprising jewelry has become part of that self-expression box of tricks.

Research has shown that more men are now more willing to invest in luxury accessory. Believe it or not, it is possible to portray an image of class and sophistication with great piece of jewelry.

How the big picture looks

We know now that women are crazy about jewelry, making it profitable for skillful hands to mold precious metals to create magnificent collection of items of jewelry for the market to trend in fashion.

With the huge potential of demand, and the infrastructure of the internet, the picture for trade is truly solid and compelling.

Investment in any area of the supply chain is a worthwhile venture, only that the investment areas must be understood and the advantage applied sensibly.

My pointer is directed at the fashion jewelry with particular emphasis on necklaces, which types and brands are evidently handful of business with global appeal.

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We wish to have you leave me your own perspective or comment on this subject and any other areas of interest, and help generate further discussion for knowledge sharing. We will do well to respond accordingly to it as timely as it is manageable.

Cheers!

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